Currently Vice President of Marketing and Business Development at InvenSense, Ali Foughi is an accomplished executive with over 28 years of experience. Mr. Foughi shares his ideas and observations in this 5-part series.
10. Put Employees First – Great employees create disruptive solutions, which in turn generate shareholder value. There is an argument to be made that if you wish to take care of your shareholders, start with your employees first. Innovative and experienced employees create great solutions. Great solutions help secure new business & customers which in turn generates revenue growth. Shareholders want to see revenue growth with healthy margins over time. So taking care of employees is aligned with the ultimate goal of taking care of shareholders.
11. Have a Steady Approach – Commitment to ‘quality’ and ‘customer satisfaction’ is crucial in the evolution of successful companies with exceptional results over time. This requires a steady approach to growing the business. It may not be a good practice to make opportunistic moves to gain unsustainable market share. If it hurts quality and customer satisfaction, or if it is not sustainable, then it is counterproductive to long term growth. Using a baseball analogy, the odds of getting RBIs (Runs Batted In) are much higher than swinging for the fences. I believe in steady and sustainable growth.
12. Present a United Front – Collaboration must start at the top and be a way of life. It is futile to be preaching unity if the executives are divided. CEOs that cannot get their direct reports to collaborate will have a very difficult time getting thousands of employees, in different divisions, to collaborate. Leading by example and setting the right culture is essential and can’t be replaced by a set of polished slides. Mr. Foughi believes it is important for executives to welcome and encourage opposing views before making key decisions. People open up when they know their views and ideas are heard and genuinely considered.